Tips For Managing Multiple Social Media Accounts

by Brett Borders on May 26, 2009

Ever feel like there’s too many cards in your wallet, or way too many accounts and passwords to remember online? You’re not alone. Even the most die-hard social media users experience registration fatigue and sometimes don’t want to sign up for “yet another account.” But if you have the right attitude and a simple system for managing all your personal social media accounts, you can dive deep into the social web without getting tangled in it:

  • Set up a dedicated “social” e-mail account.

  • Once you’re signed up on lots of sites, you’ll start to get dozens of e-mail notifications per day, and it can feel like “spam overload” when mixed in with your personal messages. Therefore, I recommend setting up a dedicated social Gmail account just for site registration and notifications. I keep tabs on my “social e-mail account” with a POP e-mail reader that can easily be turned off when I’m working or don’t want to be distracted every time someone follows me on Twitter, etc.

  • Register early, before your name is taken.

  • As soon as you hear any genuine buzz about a new site, sign up for it right away – even if you don’t have the time or interest to explore it. This will make sure you get your choice of username, and it will start aging your account and making it look more legitimate when you get active. UsernameCheck is a handy tool that will show where your username is available and where it’s not. KnowEm offers a subscription service to automatically register your name on 120+ social sites.

  • DO use the same username and picture everywhere.

  • People are blitzed with thousands of new online names and faces every month. Make it easy for people to remember you by using the same name and the same avatar (picture icon) on each site. This way you can carry the personal brand you build up on one site over to the others.

  • DON’T use the same password everywhere.

  • Social media accounts are increasingly valuable and they get hacked all the time. Therefore, it’s foolish to use the same password everywhere. I recommend using a simple password algorithm based on the individual site, something like: “first 4 letter of your name + last 3 letters in the sites name + a numeral showing the number of letters in the domain” or “last 3 letters of the domain spelled backwards twice, plus your favorite number” – this would deter all but the most die-hard cracker. Make sure you fill out the security question and pay special attention to security on valuable accounts like Google and Twitter.

  • Use automatic form-filling tools.

  • Professional form-filling tools like RoboForm (Windows) or 1Password (OS X) automatically fill in your username, age, zip code, phone number, etc., — with a single click — when you register for a new site. (Plus they can also auto-generate a complex, unique password for each site and automatically enter it for you.)

  • Compile and print a physical “list of accounts”

  • Make a spreadsheet with all your social media passwords and logins… especially the “vital” stuff like system, router and hosting passwords. Store it securely on your computer and also keep a physical, printed hard copy. While you might not think you’ll need it, accidents and memory lapses happen over the years.

  • Embrace OpenID.

  • OpenId is a open-source protocol designed to greatly simplify registration and password hassles. You can log into a 3rd party site like Mixx using your Yahoo, Google or Facebook password. Using and supporting OpenID helps evolve the web past all these the “multiple account and password” headaches.

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  • http://www.wchingya.com wchingya

    As much I dislike having a physical acc list out, but it’s essential to do so. Now the question is where should I hide the list. lol.. it’s a never ending story. ^^
    Roboform is new to me though, but a paid service like that probably would work better. Password Memory is a free service, but I still haven’t try it either, maybe just me being sceptic and all.

    Thanks Brett for sharing the ideas.

    @wchingya

  • http://glennhilton.com Glenn Hilton

    I agree on all fronts. I haven’t been keeping a physical list tho. Everything is presently stored in 1Password, but you’re right, it’s easy to rely on a tool like that a bit too much. :)

  • http://www.Gathr.me/video.html Michael Durwin

    One of my partners sent me this post, as it’s exactly what I do to manage all of my digital stuff. But, we’re working on a new site that will do all of this for you, and then some.

  • http://thelostjacket.com Stuart Foster

    This is some great advice. I’d also recommend using CoTweet for all your multiple account tweeting needs. It’s a premium service…but well worth it in my opinion. Allows for multiple users to come in and utilize the same twitter account. Great to see Michael Durwin here…after all he’s creating: http://gathr.me to streamline this process.

  • http://theconvergingnetwork.com/ Mitchell Ashley

    Hi Brett – Interesting post, especially the part about using the same picture everywhere. I just wrote about the influence (intended or not) your picture, or avatar, has on people in your social network. Just had an experience with Facebook where I could only invite people to a group based on their avatar (no names displayed). It was a very eye opening experience about the avatars people choose. I put up a post on my blog if anybody is interested, http://www.theconvergingnetwork.com/2009/05/is-your-avatar-doing-you-justice.html.

    FYI – I’m in down the road in Westminster, CO, and spend a lot of time in Boulder. Small world. :)

  • http://rumblinglankan.com Nishadha Silva

    I especially like your idea of creating a separate e-mail account for social media usage , sometimes things can get a bit overwhelming if your frequently getting digg requests etc :)

  • http://socialmediarockstar.com Brett Borders

    Wchingya,

    I think the key is to have multiple copies, in multiple locations, in case something goes wrong. I’ve never heard of Password Memory…. thanks for the tip!

  • http://socialmediarockstar.com Brett Borders

    Glennhilton,

    1password works good enough for now. Looking forward to a future web where the OpenID concept is fully implemented, improved and secured.

  • http://socialmediarockstar.com Brett Borders

    Michael Durwin,

    Sounds like a great service. Apart from the technical / dev work, I think one of the challenges will be building trust and social proof. If you can get some influencers to use it, I think that’d be key for adoption.

  • http://socialmediarockstar.com Brett Borders

    StuartFoster,

    Thanks for the tips on CoTweet! Hope all is going well on the NE and your network is growing by leaps and bounds.

  • http://www.wvpmc.com/ Wendy Van Parys

    Another awesome and helpful tips-packed post, Brett! Your suggestion for setting up a password algorithm to handle multiple registrations is great, but I would recommend changing to a uniquely created one for a site that becomes part of your core social media toolset. Keeping a hardcopy or CD of your password spreadsheet file offsite is also recommended as part of a backup plan.

    @wvpmc

  • http://socialmediarockstar.com Brett Borders

    Mitchell,

    You wrote a post and I totally agree with it, if your goal for using social networking is brand building and professional. Some people use social networks just for kicks, and if you’re doing that then any name or picture should be fine – but I and many others are doing this as part of our profession and it pays to be professional.

    Yup, I live in Boulder and typically go to a lot of events (Social Media Club, etc.) in the area. Hope to see you soon!

  • http://socialmediarockstar.com Brett Borders

    Nishadha,

    It took me about 3 or 4 hours to make a “social” gmail account and switch the default e-mail address at all my social sites over to it.. but it was well, well worth it! Now I get all my notifications and friend requests all in one place and I never miss anything.

  • http://nthebag.blogspot.com hayen

    I have a physically list and an account with http://www.Retaggr.com

    The best was to manage all your interests and applications

  • http://www.sparkplugging.com/marketing/marketing-to-women-better-get-social/ Cindy Bidar

    Excellent tips!

    Gmail is the ideal way to keep track of all your social networking accounts, even without a dedicated email address. I have filters set up for notifications from all my accounts, and they skip the inbox. When I have time I can look through all the new Twitter followers, Facebook messages, etc, but they don’t disrupt me when I’m working.

  • http://www.karmur.com/ Alex

    I’m currently pretty new to this avid social media use – this has been simple to understand with some useful tips, Cheers!

  • http://socialmediarockstar.com Brett Borders

    Alex,

    The most important thing, I’d say, it to just set up that “social” gmail account now and start using it for all your social media matters. You’ll be glad ya did!

  • http://socialmediarockstar.com Brett Borders

    Cindy,

    That’s awesome. I didn’t know how to set gmail filters, but it sounds like something I should explore.

    That being said, I still prefer to give out a separate e-mail address for registrations because a lot of less scrupulous forums and sites can and DO steal your email address and sell it to spammers.

    Thanks for your comments and for adding value!

  • http://www.makovision.com Don Mak

    A GMAIL tip. GMail allows you to add characters to an email address. For instance:

    [email protected]
    [email protected]
    [email protected]
    [email protected]

    But all emails will still go to [email protected].

    This works well because (1) it can help when setting up inbox rules/labels/notifications, (2) it can help keep track of where your submitted email address is going. Is it being sold to third parties?

    DM

  • http://socialmediarockstar.com Brett Borders

    Don Mak,

    That is AWESOME tip… I had no idea about this.

    I’ve just had so many breaches with e-mail privacy over the years, I
    am really reluctant to give it out to any kind of unknown system or
    form.. but for sites that I relatively trust, this is GOLDEN info.

    Thank you!

    -Brett

  • http://www.gathr.me/ Michael

    You’re absolutely right there. Of course that is a very generational thing. Certainly Baby Boomers and Gen X (my gerneration) will need to feel that they can trust the site. To that end, we’re partnering with proven security companies to get that aspect of the product nailed down. Gen Y though, doesn’t worry so much about it. They’ll share anything. Diverging from a demographical view, most early adopters think about security, but when it comes down to it, will give up there mother’s social security number to join a cool new service!
    If you’re interested in more, visit our site. We’re in beta, but if you leave your email we’ll let you know when we open testing to the public: http://www.gathr.me

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  • Anonymous

    great ideas!

  • http://enclaveinc.com/ enclave

    Some sites are starting to block registration with the gmail + method.

    The dash usr-whatever@ method offered by paid services like luxsci still work

    btw now i have roboform on the iphone too i definitely rely on it too much

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