Social Media Marketing

Social media is a an emerging form of "conversational" media that allows people to share their opinions, insights and recommendations with others.

The influence of television, print and other traditional media has almost completely wilted for some key market segments. People's trust in Google and mechanical search engine results is also decreasing: they want to know what other real people think or recommend before making a buying decision. They want to have real conversations with the organizations they are buying from, and they are growing increasingly distrustful of corporate brochures and marketing-speak. Social media can provide remarkable ROI for certain kinds of organizations and products, and it can be applied (with more modest results) for any kind of business. To find out about how your brand can leverage social media for long-term success, call us today for a free social media consultation.

 

Our Qualifications:

Brett Borders, the principal of Copy Brighter Marketing, has a summa cum laude degree in Sociology from the University of Florida, where he did thesis research on the density of social acquaintanceship networks. He also has a post-baccularate Certificate in Interactive Marketing & eCommerce from Southern Oregon University.

With over 16 years of online social networking experience, Brett has been an active member of several hundred online communities, forums and social sites. His written articles are repeatedly featured on the home page of top-tier blogs and social media news sites like Digg, Reddit, Del.icio.us, StumbleUpon, Gawker, Propeller, Search Engine Roundtable, TechMeme, and Sphinn.
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Our business has been built almost entirely through blogging and social media marketing. There's a good chance you found your way to this page because of links that were built via social media sites, or you were referred here by someone else who did.

Our Services:

1. Online Identity Creation and Managment.

Copy Brighter Marketing will research the online social venues that are most important for your company to establish an online presence, and then develop a full-service social media presence for you. We can create accounts, profiles, blogs and Wikis that accurately represent your company. We will do the initial work on getting them up to speed by adding friends, submitting links to interesting content and updating blogs. While doing this, we can provide you with guidelines and best practices.

2. Content Strategy and Blog Consulting

The social media universe revolves around interesting, remarkable content. Unless you can create or provide links to interesting content, your
social media efforts won't be successful. Don't waste valuable time blogging about your company picnic or submitting content that will never work. Copy Brighter Marketing's creativity and connections will help you build magnetic social media and search engine-friendly content that will attract business and build your brand online. We provide strategy reports and detailed blog audits that show how you can refine and improve things to a magical level.

3. Power Account Building Services

Social media is all about trust and reputation. In order to successfully promote your products, you need to have a trusted, powerful account on social media sites. We can help create a powerful, legitimate social media account for you or your company with highly-targeted friends and social connections.

4. Linkbait and Viral Content Authoring

Linkbait is extremely juicy, magnetic content that attracts high levels of interest and makes people want to bookmark, share, and link out to it. A good piece of linkbait can send anywhere from 10,000 - 250,000 unique visitors to your website, and can garner hundreds of backlinks. These links create a matrix of permanent trails and pathways where people can find their way to your website. They also help improve search engines rankings, by showing that your domain is popular and frequently visited. Services start at $5,000 per article.

Our Ethics:

The social media world is based on connections and relationships. It's a largely transparent world where people avoid and call out the deceitful. One of the big ways that social media differs from traditional "push" marketing is that social media marketing is mostly about sharing "good stuff" and communicating to develop real trust and meaningful conversations with your target audience. You help people out and share great content, and then people will trust you and want to check out what you have to offer. That's why we help individuals and companies develop strong, legitimate social media accounts and create "killer" content that will almost entirely promote itself. We believe that spamming people and gaming the system doesn't produce sustainable results and runs counter to the positive current of social media culture - so we don't take part in it.

 

Rates:

Social media campaigns start at $2,600 per month. Consulting starts at $150 per hour. Contact us today for more information.