Recommended SEO + Social Media Resources by Brett Borders
email: brett # copybrighter dot com
twitter / Social Media: BrettBorders
Class Material:
SEO Guides
- Beginner's Guide to SEO (SEOmoz, 2005)
- Beginner's Guide to SEO (SEOmoz, incomplete 2008 version)
- Search Engine Ranking Factors - "Rosetta Stone"
- Google's Official Webmaster Guidelines
- The Keys on Online Success
SEO Browser
- SEO Browser - see your site like a search engine does
Yahoo Site Explorer - for Link Analysis
Firefox SEO Tools
- Search Status
- SEOpen
- Link Analysis (for Yahoo! Site Explorer and Google Webmaster Tools)
- RankChecker
Keyword Research Tools
- Google's Keyword External Tool
- SEOBook's Keyword Tool
- WordTracker Free Keywords
- SEOmoz Keyword Difficulty
- Wordtracker (paid tool)
- Keyword Discovery (paid tool)
Keyword Research / Targeting
Technical Issues
Link Building & Link Baiting
- Andy Hagan's Guide to Linkbaiting and Social Media Marketing
- Ultimate Linkbaiting Resource Guide
- StuntDbl's Link Development Playbook
- The Professional's Guide to Link Building ($29)
- Viral Marketing and Linkbait on the Web ($29)
Advanced Google Searches
Recommended SEO blogs and sites
- Sphinn - Internet Marketing news
- Aaron Wall - SEO Book
- SEOmoz blog
- Search Engine Land
- Dosh Dosh (social media master)
- Slightly Shady SEO (blackhat)
- Smarty SEO
- Jim Boykin
Recommended SEO training
- SEOmoz PRO (excellent content & value)
- SEO Book
- Internet Marketing Ninjas (good but $$$$$$)
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Intermediate SEO Class
Advanced Search Operators
- Advanced link: Operators to Explore Your Competitors' Backlinks
- Google Advanced Operators: Quick Reference
PageRank & LinkJuice
- What is Google PageRank
- Controlling the Flow of LinkJuice and PageRank
- Professional's Guide to PageRank Optimization ($39.00) - amazing!
- Academic Paper on PageRank
Meta Robots, Rel="nofollow", Robots.txt
- Meta Robot tag - Reference
- Google on Meta Robots, noarchive, nosnippet, noodp tags
- Complete Guide to Robots.txt
- SEOBook on Robots tag vs. Nofollow vs. Robots.txt
Moving & Redirecting Pages
- Guide to Applying 301 Redirects with Apache
- Ultimate .htaccess File Tutorial
- 301 Redirects in .ASP, IIS, .NET, CGI Perl, Ruby
- 301 Redirect Cheatsheet
URL Rewriting
Canonicalization & Duplicate Content
- Duplicate Content & Canonicalization Issues
- Google's Matt Cutts on Canonicalization
- Pretty URLs: A Guide to URL Rewriting
- Illustrated Guide to Duplicate Content
Cloaking
- Cloaking: The Definitive Guide - (seems to be down)
- SlightlyShadySEO on Cloaking
- Fantomaster's Industrial Strength Cloaking Tools
- SEOmoz - Whitehat Cloaking: It Exists!
- Google's Offical Tak on Cloaking
