Education


I've got a knack for crafting messages. I'm equally good at discovering the hidden crack or tactic to make sure just the right people read them, too. You gotta dig deep, keep cool, and keep the transparency and integrity of the message intact as it goes through many gates and editors. Opening up the paper to find your article, or looking at your web stats to see a serious traffic spike is a thrill... but the best is gazing upon a packed house of people and knowing that the power of your pen alone pulled them in.  It's pure euphoria.

 

 

E-mail Marketing Copy

 

 

Online PR Strategy

Online PR Strategy Outline - .PDF

My university was just sending out press releases about
events and not getting much response. I came up with an online PR plan.

It worked.

 

 

PR Blog Development


Social Sciences Noon Lectures Blog
As part of my online marketing strategy, I developed a Wordpress blog
and added RSS and e-mail subscription functionality. It makes our PR
efforts "sticky" and creates an open communications loop between us
and our audience. Now our supporters can leave comments, ask questions
and make suggestions. (Note: the blog content is now written by other
students.)
 

Traditional Media Placement

Sheriff Eric Mellgren Speaks on Leadership - Medford Mail-Tribune
Press Release - PDF
 
Awakening Native States - Willamette Week, Portland

 

 

Corporate Blogging

 

 

 

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