Online Reputation Management Consulting
Your reputation means everything to your business and career success.
Today most "first impressions" and personal research is conducted on online.
What do the search engines say about you? What are you doing to protect and defend your reputation online?
Online reputation management is the science and artform of managing information that appears about a person or brand in the search engines and other online venues. Online reputation management requires a combination of three main skill sets: search engine optimization (SEO), public relations, and social media marketing chops. RSS and news monitoring ability, legal knowledge and negotiation ability are also essential.
In the old days, your reputation was based on what your associates and neighbors actually knew about you. Then credit bureaus and law enforcement agencies started to keep detailed records on everyone. Now the "big daddy" of all reputation databases is Google. Anyone can make anonymous comments about you or your company - true or false - and these comments and criticisms can easily outrank your official website or blog. Unfortunately, inaccurate or negative comments are often the first thing eyeballs gravitate towards when people inevitably "Google" you.
Even If there's Nothing to Hide...
It's important for even the most honest businesses and upstanding individuals to practice preventive reputation management. Without a strong portfolio of online identities, you can easily be mistaken for another person or competing brand with the same name. Unless you "own" the search results for your name, you can be mistakenly associated by others with similar names. We can help you own your personal / brand name online and keep it secure.
We treat your personal details and information with the utmost confidentiality. We will clearly communicate and educate you about the exact steps we are taking to enhance your online reputation. We study reputation management exhaustively and publish articles to educate other internet marketing professionals. Visit our blog and have a look for yourself!
Defensive Online Reputation Management
What do you see when you Google your name?
If you're like most people, there's only one or two pages. Having little or no online presence presents a significant vulnerability. If there are only a handful of results in the search engine about your name or company (i.e. just your official website), then any new user generated content or feedback that people post about you will show up with maximum visibility. If you are launching a new company, affiliate program or starting your professional career... we can populate the search results with strong, trusted pages that reflect you in a desirable manner.
First we will find out all about you and assemble a library of photos, stories, quotes, and assets. Then we will create a variety of websites, blogs, social media profiles, press releases, comments for you - reflecting you as accurately as possible - and we will turn the "keys" (logins, passwords, editing access) over to you in an organized spreadsheet for you to manage. Most importantly, all the (extremely visible) writing, blogging and PR is done by me personally - and it will never be outsourced to a third-world country - as many online reputation management firms do.
We will create and fortify a protective firewall of strong pages that will eventually gain age and trust in the search engines, protecting the front page listngs and significantly reucding the chance that user-genrated comments or competitor sites from showing up for your own name.
Web Reputation Repair
If your reputation has been unfairly defamed in the search engines, in some cases, we might able to help make the negative information less visible.
Buyer Beware! There are a variety of fly-by-night firms that advertise with Google pay-per-click ads offering to magically remove any web reputation problems overnight for a low flat rate. While occasionally this is possible, we do not believe this is possible in the vast majority of problematic cases. We've found that genuine web reputation repair is (typically) a detailed, labor intensive process that requires a significant amount of time spent doing high-end PR, intermediate-to-advanced technical SEO and skill at building links. It is usually an ongoing process that takes time to see solid results.
Online Reputation Management Consulting
If you are an individual or business owner who is concerned about an online reputation issue, or you want to know why something is happening and what your options are, I will be glad to help you out. Don't fall for a sales pitch - get the straight facts and realistic options from a reputable SEO professional who lives by the golden rule.
Web Repair Campaigns
Web reputation repair campaigns are accepted on a limited basis. This is because we have found delivering good results takes a tremendous amount of labor, SEO skill and attention to detail. We will consider the difficulty of the campaign and the circumstances behind it. Campaign services start at $3000 per month + advertising costs. Contact Copy Brighter Marketing for more information.
