Denver Search Engine Optimization

Before you hire a Denver search engine optimization (SEO) professional, there are important things you need to consider:

1. How important is targeted web traffic to the overall success of your business?
2. What level of quality, knowledge and service does your business require?
   
   

Search engine optimization (SEO) is one of the most powerful, exact-targeted kinds of marketing ever invented. Instead of trying to blast your message out and interrupt thousands of disinterested people (like junk mail or a TV commercial) - SEO targets people who are highly interested and actively searching for what you have to offer.

Because there is a skyrocketing need for SEO services, there are many different SEO consultants and companies offering a wide spectrum of quality. If you want to risk the low end, you can get a $499 whack job on Craigslist (that we might be able to help repair). If you want the the gold standard, you can go $30,000 a month with ClientSide SEM or SEOmoz.

Passionate About Providing Quality and Value

Copy Brighter Marketing was founded in order to offer a select number of clients high-quality, hand-crafted, custom SEO work. We are not a commercial agency where you will become another account folder sitting on an hourly wage employee's desk. We are not a boiler-plate budget SEO shop that cold calls people and sells one-size-fits-all packages. We are not old-school Web designers who now "also" provide internet marketing services. We are dedicated to personalized, world-class search engine opimization.


It's one thing to give a sales pitch that sounds impressive to non-technical business owners, but it's another to publish articles and insights that gain the links and respect of other SEO's and internet marketing professionals. Please check out the work, the rankings and the blog of any internet marketing company you are considering and decide on the quality for yourself.

Denver Search Engine Optimization (SEO) Process:

Here are the basic steps of our client SEO process:

1. Competition Analysis

When you entrust your SEO to Copy Brighter Marketing, I will begin by looking at your competition. I look "under the hood" at their website's code. I'll examine how they are ranking and getting traffic, what words are they optimizing for, what words aren't they optimizing for and where they are getting links from. I look for unobvious opportunities and areas where you can likely fit into the search results immediately, while coming up with a strategy to dominate for your chosen keywords.

2. Keyword Research

Keyword research is one of the most important cornerstones of an SEO campaign and, sadly, it is the place that often gets skimped on. Some Denver search engine optimization providers might spend 10 minutes rushing through a process that I tend to spend days on. I use a variety of subscription database tools, like Keyword Discovery and the Google KW Tool, to carefully analyze what word and phrases people search for. Then I use tools to estimate how difficult each word or phrase is to rank for by looking at the number of competing pages, the link strength of the competing pages, and the amount of advertising competition. By sifting, filtering and comparing, I am able to find hidden gems keywords that have lower competition and can send traffic right away. We present the results of this research to you in a professional spreadsheet and written report that will contain all the necessary "building blocks" to revamp your existing web page.

3. On-page Optimization

Then we make the changes (or write up detailed blueprints and guides for your Web developer to make the changes). This includes rewording the page titles, meta descriptions, HTML headers, ALT text, internal links, PageRank sculpting with "nofollow" attributes, meta tags and more. It also involves changing the content or writing new content that will make your site a more relevant match.

4. Link Building

At the time of this writing, links are the most important thing that Google uses to measure authority and rank websites above others. Quality link building is one of the hardest and most time consuming parts of the SEO process; therefore, many agencies or SEO firms will use automatic software, submit to worthless directories or simply ignore link building entirely. At Copy Brighter, we are passionate about building high-quality links for our clients. We help you create magnetic content that will attract links naturally, and we also do anything (ethical) without our power solicit natural, quality, one-way links to your website - the kind that Google will count.

5. Re-optimizing

After you site has gained some strength and authority from improved structure and link building, it will be able to rank for more competitive terms than every before. When we determine that the PageRank and domain trust has risen, we will re-optimize the on-page elements of the site to target aggressive keywords that bring more traffic. This is the zen of search engine optimization.